The plastics and rubber industry is undergoing a profound transformation, driven by the need to adopt increasingly sustainable and circular business models. Against this backdrop of radical change, Crossing Srl took part in PLAST 2026, one of the most important international events for the entire industry supply chain.

From 9 to 12 June, at Hall 11 – Stand A141 of the Milan exhibition centre, the company presented the LIFE RESTART project and its latest technological innovations developed through green chemistry.

The exhibition highlighted practical solutions designed to accelerate the sector’s ecological transition, including innovative projects focused on eco-design and material regeneration. Among the main features were outstanding sustainability initiatives such as ecobuddy—which joined Crossing srl as a guest at the trade fair—and LIFE RESTART, both created to reimagine the life cycle of plastics and drastically reduce their environmental impact.

Through the development of high-performance, environmentally friendly additives and modifiers, Crossing demonstrates how synergy between scientific research and industry can generate a truly circular economy while preserving material performance.

The event offered a valuable opportunity to meet partners, explore the competitive advantages of emerging technologies and discover how to implement cleaner, more efficient industrial processes capable of responding to global environmental challenges.